DURATION
6 Weeks
EFFORT
05:00 hours per week
FORMAT
Online
CATEGORY
Advertising
LANGUAGE
English

Course Insights

The success of any business is directly proportional to the efforts invested in its public relations efforts. In the age of data at the fingertips, it’s imperative to switch the PR gears to the digital mode to bring the consumers close to the product and get a clear marketing edge in terms of revenue. We will skill you in the most updated PR Techniques like handling Conferences, Reputation Management, Damage control, right social media strategy and many more tools of brand building.

If you are someone who enjoys working on building PR exercises to establish a connecting link with the customer, then this is the most updated and the market oriented course to hone your PR craft. Through this course, we help you to get into the billion-dollar industry by giving professional touch to your skills.

  • Course Highlights
      • Duration- 5 weeks
      • Learn From Industry Experts
      • Recorded Video Lectures & E-Workbooks
      • Self-paced Learning
      • Doubt-clearing Sessions
      • AAFT Alumni Status
      • Placement Assistance
      • Digital Verified Certification
  • What you will learn
    • Digital PR has various integrative components that make it a dynamic area of learning. In this course, you will learn

      • The timeline and evolution of Digital PR in the media space.
      • Comparative understanding of traditional and digital PR strategies.
      • Comprehensive knowledge about various tools and techniques used in PR like Press Conferences, Reputation Management, Damage control, and social media usage for PR.
      • The entire workflow of PR strategies.
  • Pre-Requisites
    • The course would require you to have:

      • The knack of public dealing with creativity
      • Negotiation skills
      • Firm knowledge of the workings of social media
      • Interest in sales and marketing processes
      • Understanding of the needs of prospective clients

Career Prospects

Learning the concepts of Digital PR will help you a great deal in your career. This course will help you

Account executive for sales promotion

Consultant in public affairs

Event manager

Marketing manager

PR Manager

Course Preview

A sample of the recorded lecture to give you an idea of the format and depth of the course.

Course Synopsis

Learn the hacks of Digital PR by the leaders of the industry.

  • Course Orientation
    2 Lectures
    02:54 Mins
    • Let's Begin

      Introduce Yourself

  • Module 1 - PR Overview
    2 Lectures
    02:54 Mins
    • 1.1. Digital PR - An Introduction - 3:35 Mins

      1.2. What is Communication? - 4:42 Mins

      1.3. What is Public Relation? - 5:28 Mins

      1.4. Scope of PR - 2:15 Mins

      1.5. Importance of PR - 6:01 Mins

      1.6. Why Communication is Important in PR? - 2:39 Mins

      1.7. Marketing vs. Advertising vs. PR - 10:09 Mins

      1.8. Types of Public Relations - 8:16 Mins

      1.9. Press Agentry & Publicity Propaganda - 3:48 Mins

      1.10. PR Stakeholders - 3:55 Mins

      Module 1 - Assignment

      Survey End of Module 1

  • Module 2 - Understanding Digital PR
    2 Lectures
    02:54 Mins
    • 2.1. What is Digital PR? - 3:46 Mins

      2.2. Traditional PR vs. Digital PR - 6:33 Mins

      2.3. How to Start Doing Digital PR? - 6:28 Mins

      2.4. How to Measure Digital PR Success? - 1:23 Mins

      2.5. Types of Digital PR - 1:06 Mins

      2.6. Digital PR Strategy - 2:14 Mins

      2.7. Digital PR - Some Examples - 1:23 Mins

      2.8. Digital PR Campaigns - 2:12 Mins

      2.9. Digital PR Tactics & Ideas - 2:41 Mins

      Module 2 Assignment

      Survey End of Module 2

  • Module 3 - PR Practice & Process
    2 Lectures
    02:54 Mins
    • 3.1. In-House PR Structure - 4:30 Mins

      3.2. PR Consultancy - 2:16 Mins

      3.3. PR Campaigns - 4:50 Mins

      3.4. PR Brief - 4:46 Mins

      3.5. PR Pitch - 6:53 Mins

      3.6. Client-Agency Relationship - 7:47 Mins

      3.7. PR Process - 3:20 Mins

      Module 3 - Assignment

      Survey End of Module 3

  • Module 4 - Digital PR in Marketing & Brand Promotions
    2 Lectures
    02:54 Mins
    • 4.1. Introduction - Marketing & Brand Promotions - 4:27 Mins

      4.2. PR vs. Media Relations - 1:43 Mins

      4.3. PR & The Press - 2:05 Mins

      4.4. Technology & PR - 4:37 Mins

      4.5. Role of Media in PR - 3:27 Mins

      4.6. How PR Role is Evolving? - 4:35 Mins

      4.7. Media Relations - 6:34 Mins

      4.8. Media Relations and PR Practitioners - 2:15 Mins

      4.9. What is a Press Release? - 8:10 Mins

      4.10. How to Publish a Press Release - 6:05 Mins

      4.11. Basic Writing Tips for Press Release - 5:47 Mins

      4.12. Right Time to Send the Press Release - 5:58 Mins

      4.13. Understanding the Press Conferences - 4:12 Mins

      4.14. Planning a Press Conference - 8:44 Mins

      4.15. Web Press Conferences - 1:33 Mins

      4.16. Press Meet or Tours - 8:56 Mins

      4.17. What is the Feature Writing? - 4:38 Mins

      4.18. The Video News Release - 5:04 Mins

      4.19. Blog Writing - 4:22 Mins

      4.20. Right Selection of Media in Reaching the Public - 8:30 Mins

      4.21. Tracking of the Media - 5:12 Mins

      4.22. Reasons for Monitoring Media - 3:16 Mins

      4.23. Who Should Use Media Monitoring? - 7:04 Mins

      4.24. When Should One Start the Media Monitoring? - 2:16 Mins

      4.25. Your Vendor, Industry & Competition - 2:41 Mins

      4.26. Crisis Situations Media Monitoring - 7:51 Mins

      4.27. The Integrated Newsroom - 5:18 Mins

      4.28. Great Indian PR Campaigns for Inspiration - 18:46 Mins

      Module 4 - Assignment

      Survey End of Module 4

  • Module 5 - Influencer Marketing
    2 Lectures
    02:54 Mins
    • 5.1. Introduction - Influencer Marketing - 3:10 Mins

      5.2. Categories of Influencer Marketers - 9:21 Mins

      5.3. Influencer Marketing vs. Word-of-Mouth Marketing - 1:05 Mins

      5.4. Influencer Marketing vs. Advocate Marketing - 1:23 Mins

      5.5. Importance of Influencer Marketing - 5:39 Mins

      5.6. Advantages of Influencer Marketing - 1:59 mins

      5.7. Working of Influencer Marketing - 7:14 Mins

      5.8. Facts to Know About Influencer Marketing - 6:03 Mins

      5.9. How To Get Started? - 5:34 Mins

      5.10. Different Types of Influencers - 2:11 Mins

      5.11. Content Collaboration And Campaign Workflow - 4:45 Mins

      5.12. Myths About Influencer Marketing - 5:41 Mins

      5.13. Driving the Return on Investment from Influencer Marketing - 1:58 Mins

      Module 5 - Assignment

      Survey End of Module 5

  • Module 6 - PR Evolving Role - Changing Trends
    2 Lectures
    02:54 Mins
    • 6.1. Evolution of PR - 5:47 Mins

      6.2. Five Principles of Government PR - 4:04 Mins

      6.3. What is Lobbying? - 3:37 Mins

      6.4. Public Affairs - 2:59 Mins

      6.5. Public Affairs vs. Public Relations - 2:54 Mins

      6.6. 24/7 Media Cycle - 1:10 Mins

      6.7. Tips for Successful Political PR - 2:35 Mins

      6.8. Successful Political Campaigning - 4:28 Mins

      6.9. PR vs. Spin - 4:32 Mins

      6.10. Role of PR in Social Sector - 6:33 Mins

      6.11. Decoding Celebrity Management - 7:57 Mins

      6.12. Things To Keep in Mind as PR Strategist - 4:31 Mins

      6.13. PR Awards - 3:30 Mins

      6.14. How to Measure PR Efforts? - 4:59 Mins

      6.15. Events Planning - 6:43 Mins

      6.16. Sponsorships for the PR Event - 5:21 Mins

      6.17. How Trade Shows Help? - 9:09 Mins

      Module 6 - Assignment

      Survey End of Module 6

      Course Survey

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Shreya Sabharwal

Founder of SquareFork (PR Firm)

Shreya Sabharwal is an experienced PR professional who set up her agency in the year 2018. A prodigious individual, Shreya has worked towards elevating the image of F & B Brands through her crafty and creative solutions. She believes that any business can create branding in their vertical and sustain it for a long time with the proper guidance. Her expertise in digital marketing provides a unique perspective that makes this course market-oriented.

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Course Fee
INR 10,999 (inc. taxes)
EMI Option Available
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